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In the marketing world, attention is a valuable commodity. If you could somehow ‘buy’ it, the rest of the process would follow with some degree of predictability.

Want to know the best way to use personalization in your next marketing campaign? Let’s take five examples of how businesses target customers to boost their marketing ROI.

Five key elements that make personalized images believable

Privacy laws are finally catching up with the wild west of personal data collection and third-party cookies: that old world is coming to an end. Simultaneously, consumers are demanding more.

Let's get the cliche out of the way right at the start. "An image paints a thousand words."

Skynet, Arnie and his band of cybernetic assassins are trying to bring nuclear holocaust on our joyous spandex, neon and mulleted 1985 existence.

We'll compare the merits of 2 distinct methods for creating personalized marketing content